Friday, December 4, 2020

News Feed Comments

It’s Coming…Are YOU Ready?

November 2, 2009 by  
Filed under IMATS

During the course of the third weekend of November, an event will be taking place in Toronto, Canada for the first time ever. The news has been stirring for the past few weeks and as the deadline for the event approaches, random sparks of excitement and eagerness pop up here and there over the makeup community across the internet. Makeup brushes are being cleaned and prepped. Palettes are being packed. Cosmetic companies are taking inventory. Schedules are being arranged and rearranged. Keynote speakers and class instructors are being confirmed. Class discussion topics are being finalized and published for the world to look forward to. The event attendees begin to clear their minds and open their horizons to new techniques that will be learned or to be reminded of fail-proof techniques that have lasted the decades.Still unsure of the event I’m referring to? Then it’s time for you get in the know.

In approximately 2.5 weeks, Make-up Artist Magazine will be hosting the first ever IMATS Toronto. Are you ready? If you’re anything like me, you bleed lipgloss and glitter; you think of applying eye shadow as an artistic outlet, not a just necessity for feeling comfortable in the public eye; you can look at a Picasso and think of imaginative ways to recreate one on the canvas of a human face; and you’re intrigued to by how they turned Tim Roth from “Lie To Me” into an ape. I’m ready for what’s coming, and wish it would get here sooner! How about you?

Want a little background on IMATS? Here’s some information about IMATS courtesy of, the official site of IMATS.

Make-Up Artist magazine produces the International Make-Up Artist Trade Show (or IMATS), the only show serving make-up artists worldwide. Five times a year, in four countries, thousands of make-up artists, vendors, manufacturers and enthusiasts join the make-up word’s biggest gathering. At IMATS, participants display, discover, discuss and collect the best the industry has to offer. IMATS also offers excellent presentations, classes and demonstrations from industry leaders—and it’s the best place to network with colleagues.

During the mid-‘90s, there were no trade shows specifically for make-up artists. Because artists and cosmetics companies had expressed interest in such a show, Make-Up Artist publisher Michael Key held the first IMATS in August 1997. It offered a diverse mix of presentations, products, demonstrations and education by some of the biggest names in the business. Like Make-Up Artist magazine, IMATS continues to further Key’s vision to educate and reach make-up artists around the world.

The show is held five times annually—in London in January; Vancouver, B.C. in April; Los Angeles in June, Sydney in September and Toronto in November.

I went to IMATS LA this past summer and was hooked. I decided then that if there was going to be an IMATS anywhere near wherever I was living, I would definitely be attending. Here’s a little dose from LA of what’s expected to come to Toronto during November 21-22nd, 2009. Yippeee!!

Tickets for IMATS Toronto can still be purchased online until November 19th, 2009. After that, you will have to purchase tickets at the door. For both days, the cost is $60 CAD. For only day, the cost is $35 CAD. The show will be held at Heritage Court located at 100 Princes’ Blvd.

A list of exhibitors includes (but is not limited to):

  • Ben Nye Makeup
  • Crown Brush
  • Eve Pearl
  • FACE atelier
  • Hakuhodo
  • Kryolan
  • Make Up For Ever
  • Naimie’s Beauty Center
  • Naked Cosmetics
  • Nigel’s Beauty Emporium
  • Obsessive Compulsive Cosmetics
  • Royal Brush
  • Temptu Pro
  • Wolfe Art & SFX
  • Yaby Inc.

Want to get inspired? Go to IMATS. No really. Do it. I promise you won’t regret it. To buy tickets, click on the picture below. For more info on IMATS Toronto and the other locations IMATS is hosted, visit


4 Responses to “It’s Coming…Are YOU Ready?”
  1. I’m excited! There are a couple of us beauty bloggers going together on the Sunday!

  2. Niki says:

    I’m from Toronto too! However, to avoid the swiiiine I’m not going!

  3. Neeva says:

    Great blog! will you consider links exchange with me –



  4. Carla says:

    Love your site. I’m interested in link exchanging with you and anyone else in the makeup industry. I am a Canadian reseller of Dinair airbrush products. Take a look…

    Have a fab day!

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Blog Widget by LinkWithin